Share Your Breakfast to Fight Childhood Hunger

Share Your Breakfast

Studies show that breakfast can help kids boost their academic performance — improving behavior, reducing absences and tardiness and increasing focus and physical performance.

Yet, the alarming reality is that one in five U.S. children live in homes where food is not always available, making breakfast hard to come by.

That’s why breakfast company Kellogg’s and Action for Healthy Kids have announced today, March 5, the second annual “Share Your Breakfast” campaign to help share 1 million breakfasts with kids across the country who might otherwise go without.

“At Kellogg’s, we believe a great breakfast, like a bowl of cereal with milk, can lead to a great day,” said Doug VanDeVelde, Kellogg senior vice president of marketing, ready-to-eat cereal.

“Unfortunately, many children do not have access to this important meal, which is why our partnership with Action for Healthy Kids and the support of people across the country is so critical. Together we can make a difference and help ensure kids start the day strong.”

In recognition of the campaign and the power of breakfast, administration and congressional leaders in Washington D.C. will come together on the Hill to officially celebrate National Breakfast Week (March 4-10, 2012) and recognize the efforts of Kellogg’s and Action for Healthy Kids to support school breakfast programs through the “Share Your Breakfast” campaign.

Kellogg’s and partners, including Hilton, Marriott, and Sysco, are hosting breakfasts across the country during National Breakfast Week to reinforce the importance of breakfast.

Star of NBC’s hit show “Parenthood” and real-life mother of three, Monica Potter will also lend her support and join a community breakfast in Orlando — an area that has a great need but has also seen great success with breakfast programs that have received grants from Action for Healthy Kids.

Each breakfast shared helps get Kellogg’s and Action for Healthy Kids one step closer to the goal to share 1 million breakfasts with kids across the country during the 2012-2013 school year. There are many ways to join the Kellogg’s “Share Your Breakfast” movement through March 31, 2012, including:

• People can share a description of their breakfast on www.facebook.com/Kelloggs or via Twitter with the #ShareUrBreakfast hashtag.
• Also, for every LivingSocial Family Deal purchased during National Breakfast Week, users will get a free breakfast on Kellogg’s, plus a breakfast will be donated to a child in need.
• People can also redeem an in-pack coupon for up to $5 off breakfast on specially marked packages of Kellogg’s products.

Action for Healthy Kids is a leading nonprofit and volunteer network fighting childhood obesity and undernourishment by helping schools become healthier places so kids can learn to eat right, are active every day and ready to learn.