Mitsubishi’s Gift to Newborns: Free Ride Home from Hospital

Mitsubishi Outlander

Three New York infants will be making their inaugural ride home in SUV / crossovers as part of Mitsubishi Motors’ “First Ride” event – a program that focuses on creating awareness and educating parents on child safety.

Instead of making the journey home through the streets of New York City in a taxi – an experience that does not legally require a car seat – the parents participating in Mitsubishi Motors’ “First Ride” event opted for a ride home from the hospital with a fully equipped 2014 Mitsubishi Outlander.

According to the company, it is an Insurance Institute for Highway Safety (IIHS) highest-rated “Top Safety Pick+” vehicle piloted by professional drivers.

Their touching personal stories have become a series of short web films that depict moments shared between three newborns and their parents. Mitsubishi made this announcement today, April 9.

With a starting price of $22,995, the 7-passenger 2014 Mitsubishi Outlander comes with standard safety features.