Empowering Kids to Choose Books

Empowering Kids to Choose Books

This back to school season, Kellogg’s, together with Scholastic and Walmart are empowering kids to choose books they love to read, encouraging them to read every day at home.

With the purchase of two specially marked Kellogg’s  products  or one Kellogg’s Tri-Pack at Walmart, parents receive a coupon for a free Scholastic book valued up to $5, ensuring their family starts every day with breakfast and a great book.

After entering their codes at www.KelloggsFamilyRewards.com, parents can place the power into the hands of their child by visiting the Scholastic website and enabling them to choose their favorite book from a selection of hundreds.

To further encourage in-home reading, parents can access free reading resources at www.scholastic.com/readeveryday, part of Scholastic’s Read Every Day global literacy campaign.

“Back to School is a perfect time for families to set new goals and one of those should be to keep a wide variety of great books at home to read,” said Francie Alexander, chief academic officer at Scholastic.

“Building a literacy-rich environment at home can truly build life-long readers and lead to success in school and in life. Reading at home is a great way for families to take time out of doing ‘homework’ and turn reading into ‘homefun’.”

Kellogg’s also encourages parents to make reading an enriching and fun family experience whether it’s an animated, read-out-loud session during afterschool snack breaks or curling up with a great story before bedtime.

Kellogg’s made this announcement Wednesday, Sept. 5.