Child Passenger Safety Week: New PSA Campaign

Child Passenger Safety Week

Safety seats, if used correctly, can dramatically reduce the risk of fatality or injury to children involved in car crashes.

Therefore, even if you think you have your child in the right car seat, you should check again to be sure, as the latest data from the U.S. Department of Transportation’s National Highway Transportation Safety Administration (NHTSA) shows that approximately 59 percent of car seats are misused.

Furthermore, in 2013 more than one-third of children killed in car crashes were completely unrestrained – meaning that they were not in car seats, booster seats or wearing seat belts.

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As part of Child Passenger Safety Week from September 13 to September 19, 2015, NHTSA has teamed up with the Ad Council to launch a new series of public service ads (PSAs) that urge parents to protect their child’s future at every stage of life, by making sure they secure them in the correct car seat for their age, height, and weight.

The new campaign materials were created pro bono by Casanova and Misterface and include English and Spanish radio, print, outdoor and web banner ads.

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The new PSAs are an extension of the Ad Council’s Child Passenger Safety campaign which launched in 2012. The Ad Council will be distributing the new PSAs to media outlets this week, and they will also be made available through PSACentral.org. The ads will air and run in time and space entirely donated by the media.

The English PSAs and the Spanish ads help parents find more information on how to determine if their child is in the right seat for his or her age and size.