Can Information Help Fight Social Evils in India?

M. Venkaiah Naidu

India’s Minister for Information & Broadcasting (I&B) M. Venkaiah Naidu has said that information is ammunition to fight social evils such as corruption, poverty, illiteracy, and terrorism.

To ensure last mile reach, and keep pace with the changing communication paradigm, he said, government communication needed to incorporate innovative and out-of-the-box ideas.

Naidu stated that innovative ideas such as Mann ki Baat and the MOU signed with Amar Chitra Katha for comic books on Swachh Bharat Abhiyaan have influenced the masses at large.

[ आओ मिल कर करें एक नये और समृद्ध भारत का निर्माण ]

He mentioned this Wednesday while interacting with the Indian Information Service (IIS) Officer Trainees of 2015 batch currently undergoing training at Indian Institute of Mass Communication (IIMC) in New Delhi.

Naidu said that it was a challenge for government communication managers to effectively design communication strategy for various government programs and flagship schemes.

School Education

He further added that communicating success stories about developmental programs like Swachh Bharat Abhiyaan, would inspire and motivate citizens and would engage them as stakeholders in the governance process.

Rajyavardhan Rathore, Minister of State for I&B, speaking on the occasion advised the officer trainees that there was a need to continuously learn and add value to their skills as well as the organization where they would be working.

IIS Officer Trainees also shared their experiences of the past 9 months of training with ministers.