Hasbro Toy Wins Toddler Toy of the Year Award

Hasbro Toy

Hasbro’s Playskool Pooin’ Park Elefun Busy Ball Popper toy was named the Infant/Toddler Toy of the Year at the Toy Industry Association’s Annual TOTY (Toy of the Year) Awards, the company said Sunday, Feb. 12.

The Elefun Busy Ball Popper toy combines the Elefun character with the Busy Ball Popper toy to engage babies as they explore the world through ball play.

Also selected as one of the Fabulous 15 on the 2011 Toys“R”Us Holiday Hot Toy List, the Elefun Busy Ball Popper toy offers babies unpredictable ball popping fun.

Drop five colorful balls into the Elefun character’s ears to pop out of the trunk or roll into the character’s belly. Parents can help control the ball popping action as babies grow by moving the elephant’s trunk, which rotates 360 degrees.

It requires four “D” batteries and is available at most major toy retailers and on HasbroToyShop.com for approximately $32.99.

Hasbro will add new animal characters and ball play fun to the Pooin Park collection for 2012. Key items include the Learn ‘n Pop Lion toy, which helps teach little ones to count to ten in four different languages, available this Fall for babies nine months and up for the suggested retail price of $19.99.

Also new for Fall 2012 is the Giraffe Tumble Top toy, which engages babies six months and up in cause and effect play for the suggested retail price of $12.99.

Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on its brand portfolio.